One Million Cruisers HITTING the one-million Australian cruise passenger target six years ahead of forecast is certainly something to crow about and media coverage following the release of the Australian Cruise Industry Source Market Report for 2014 has been exceptional. Statistics and graphs may not be the sort of thing...
One Million Cruisers
HITTING the one-million
Australian cruise passenger target
six years ahead of forecast is
certainly something to crow about
and media coverage following the
release of the Australian Cruise
Industry Source Market Report for
2014 has been exceptional.
Statistics and graphs may not
be the sort of thing that many of
you choose to look at in your spare
time but I would urge you to take
a moment to digest where the
Australian cruise industry is at and
consider the positive implications
of this report for the entire region.
The number of Australians that
chose to cruise around the world in
2014 rose by 20 per cent to a new
record of 1,003,256.
In real numbers, the increase
of more than 170,000 passengers
over 2013 represents the largest
annual rise in Australian passenger
numbers in the past decade.
With this result, the cruise
industry has been able to maintain
a 20% per cent average annual
growth for 12 years running. That’s
quite a record and one that many
industries would be very pleased
to have!
One of the most exciting
statistics to come out of the CLIA
report is the fact that Australia’s
market penetration rate has now
exceeded 4% – no other source
market has achieved this in the
history of cruising! This is a figure
that is closely monitored by cruise
line executives and will give them
enormous confidence to continue
deploying ships into our waters.
We often talk about cruise ships
being a destination in their own
right, so it’s interesting to note
that if you compare the number
of Australians travelling on a
cruise last year you’ll find that
cruising attracted almost as many
Australians as Indonesia.
By Brett Jardine
GM, CLIA Australasia
