| Princess Cruise introduces new Princess Luxury Bed

Princess Cruises unveiled today the new Princess Luxury Bed, specially designed to deliver the ultimate night of sleep at sea. Developed in collaboration with experts in both the science and beauty of sleep — Dr. Michael Breus, “The Sleep Doctor,” and highly acclaimed designer, Candice Olson, star of the hit HGTV shows “Candice Tells All” and “Divine Design” — Princess is rolling out more than 44,000 new beds, to every stateroom, across the fleet through 2018.

Developed exclusively for Princess Cruises by the manufacturer of some of the most well-known and comfortable hotel beds in the world, the new Princess Luxury Bed will envelop guests in opulent style, and pure blissful comfort. The bed features a plush, two-inch thick pillow top, a nine-inch, single-sided medium firm mattress for enhanced support, individually wrapped coils for less partner disturbance, a European-inspired duvet and 100% luxurious Jacquard-woven cotton linens.

A sleep-inspired survey conducted by Wakefield Research confirmed that people yearn for a good night’s sleep both at home and on vacation. More than half of Americans (57%) get less sleep than they need and 59% of Americans frequently struggle to sleep well when on vacation.

“We’re committed to ensuring that our guests come back from their cruise vacation feeling refreshed, rejuvenated and renewed,” said Jan Swartz, Princess Cruises’ president. “With our guests’ overall wellness in mind, we’ve invested in the design and development of our new Princess Luxury Bed with leading experts in both the science of sleep and design to offer the most comfortable and rejuvenating sleep at sea.”

Princess worked closely with board-certified sleep expert Dr. Michael Breus, “The Sleep Doctor” and clinical psychologist, bridging his scientific knowledge of sleep with the latest technology in comfort to design the optimal mattress for guests to experience true relaxation. He is the best-selling author of two sleep books and served as the official sleep representative of WebMD and regularly appears on “Dr. Oz.”

“It’s important to remember that above all, sleep is a sensory experience and all five of your senses must be prepared for slumber in order for sleep to come easily and last all night long,” said Dr. Breus. “I’m thrilled to share my expertise with Princess Cruises and believe we’ve come up with some really unique aspects for not just the bed itself, but the entire experience that will allow guests to sleep really well.”

The new Princess Luxury Bed features:

• Luxurious Pillow-Top Mattress – two-inch pillow top offers maximum comfort atop a medium firm, nine-inch single-sided mattress providing superior support.
• Individually Wrapped Coils – reduces sleep-surface sway and motion transfer, resulting in less bed-partner disturbance.
• Circular-Knitted Mattress Ticking – provides increased support for all sleeping positions, conforming to guests’ bodies for greater comfort and deeper sleep.
• Electronically Tempered Springs – enhanced support under compression for all body types.
• Full Foam Casing – provides greater edge support, increasing usable sleep surface.

Princess also enlisted the help of renowned HGTV design star Candice Olson to ensure the bed makes an immediate visual impact as guests enter their stateroom, encouraging them to relax, unwind and come back from their cruise vacation feeling well-rested and renewed.

“As part of the new Princess Luxury Bed I want to ensure Princess guests can experience just how beautiful sleep can feel,” said Olson. “The goal in creating this linen set for Princess Cruises is to create a bed that is calm, and soothing, and tranquil.”

Methodological Notes:
The Princess Cruises Sleep Survey was conducted by Wakefield Research among 1,011 nationally representative U.S. adults ages 18+, between December 7 and December 11, 2015, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population ages 18+.

SOURCE   Princess Cruises