THE first Princess Cruises Australian-produced brand campaign launched on Sun, featuring television commercials, print, digital, social media and an online content series. Titled “the Moment”, the TV advertisement follows a couple in the UNESCO World Heritage site of Ayutthaya in Thailand and aims to show the moment the couple “come...
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THE first Princess Cruises Australian-produced brand campaign launched on Sun, featuring television commercials, print, digital, social media and an online content series.
Titled “the Moment”, the TV advertisement follows a couple in the UNESCO World Heritage site of Ayutthaya in Thailand and aims to show the moment the couple “come back new”.
It will be distributed nationwide throughout 2016 and 2017 on Nine and Seven networks as well as MCN on Foxtel.
“We want our guests to return home with memories instead of souvenirs, and we think we’ve captured that sentiment with this campaign,” said Princess Cruises marketing mgr Nick Ferguson.
CLICK HERE to view the TVC.
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