| Bettridge’s inaugural visit

ELLEN Bettridge, president
and ceo of Uniworld Boutique
River Cruise Collection launched
the 2018 Boutique River Cruise
Collection yesterday in Sydney
during her inaugural visit to
Australia in the role.
The new collection features
itineraries in Europe, Russia,
Egypt, India, China, Vietnam and
Cambodia, including the addition
of three new European journeys
(CW 02 Feb).
Carrying the new brand
campaign “The World is Your
Canvas” and a refreshed, simpler
look, the brochure has done away
with fixed pricing grids, instead
opting for a pricing guide insert.
Uniworld’s managing director
of Australia, Fiona Dalton said
the new pricing model would
be more responsive to changing
market conditions and extend the
shelf life of the brochure.
Speaking to CW yesterday,
Bettridge said it was the earliest
Uniworld had gone to market,
prompted by customer demand.
“Don’t be surprised if we put
2019 out even earlier,” she said.
Despite only soft-launching
the program three weeks ago,
Bettridge said it was already
“selling very nicely”.