| Crystal’s massive push

CRYSTAL Cruises’ ceo Edie
Rodriguez and the Sydney team
showed off the luxurious Crystal
Symphony to a group of media
on Fri.
Rodriguez emphasised her
confidence in the newly opened
Sydney office and the potential
for the Australian market.
“Australia is such a big
important market for us that it
was a strategic decision to open
an office here,” she said.
Crystal is in the midst of a
massive brand expansion which
begun in 2015 after it was
acquired by Genting Hong Kong.
The move prompted the
introduction of three new classes
of cruising – Crystal Yacht Cruises
(Dec 2015), Crystal River Cruises
(Jul 2016), Crystal Exclusive Class
Ocean Cruises (2019), Crystal
Luxury Air (Apr 2016) and Crystal
AirCruises (2017).
The past three years for Crystal
have been the three most
profitable years yet, “so we’re
doing something right and we will
continue,” Rodriguez said.
“The world is getting wealthier,
and the wealthy people want to
travel in an understated elegant,
luxurious manner,” she added.