| FACE-2-FACE 28 Aug 17: Joel Katz, Managing Director Asia and Australasia, Cruise Line International Association

1. What motivates you in your career?

It’s motivating to see engaged travel agent members and to get feedback from members that they see tangible results from working through the CLIA accreditation process, and improving their cruise sales skills.

2. Most common assumption people make about your job?

People are often unaware of the varied nature of the role. From working on the agenda for events like Cruise360, meeting Government officials across Australasia and Asia, to creating strategic relationships with key industry stakeholders through our Executive Partner program, there is always something new and different to work on.

3. What is the key to building great relationships with travel agents?

It’s essential to understand what our travel agent members want and need from CLIA. We have recently introduced a Travel Agent Advisory Committee, and we will be working with them to understand the challenges and opportunities facing Travel Agents to understand where best CLIA can support them

4. Biggest challenge facing the industry?

In Australasia, infrastructure is one of the biggest challenges. Sydney is the gateway port to the region, and with the majority of new ships under construction not able to fit under the Sydney Harbour Bridge, it is essential that a capacity solution is found. CLIA and our cruise line members are engaging with the NSW Government to try to identify an appropriate solution.

5. Advice for up-and-comers?

Engage! Take advantage of all the CLIA offers, use the online learning academy, work your way through the accreditation process, participate in webinars and events. The more knowledge you have of the industry, the better cruise sales agent you will become.

6. What was your best famil?

In a previous role I was lucky to be able to cruise to Galapagos, and to experience the incredible natural beauty and wildlife.

7. My next cruise will be…

Alaska — It’s the destination that I have always wanted to visit, and for one reason or another, I’ve never managed to get there. I’ve heard so much about the incredible landscapes and natural beauty that I can’t wait to experience it for myself.