A new marketing portal for Silversea Cruises is set to launch for travel agents. Talking to Cruise Weekly, cmo Barbara Muckermann said the platform would aim to empower agents to expand their clients and upsell their existing ones to luxury. Agents will be able to view all the available marketing...
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A new marketing portal for Silversea Cruises is set to launch for travel agents.
Talking to Cruise Weekly, cmo Barbara Muckermann said the platform would aim to empower agents to expand their clients and upsell their existing ones to luxury.
Agents will be able to view all the available marketing collateral on the platform and personalise it.
The portal is currently being tested in the North American market and is set to be launched to the Australian market in early 2018.
Muckermann also highlighted a strategic plan to strengthen its relationships with the Australian trade by identifying and reaching out to travel agents who produced loyal customers so the pair could “work together in sync”.
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