| CLIA update 14 Sep 17: Plan a Cruise Month

WITH Joel Katz MD, CLIA Australasia – Oct is CLIA’s global Plan a Cruise Month, and we are already being inundated with enthusiastic members sharing their plans for this exciting campaign.

PACM is a multi-faceted campaign uniting the cruise community on a global scale and is designed to generate widespread awareness of cruise travel and to encourage consumers to book cruises.

CLIA Cruise Lines will be upping the ante with their marketing which will align with key PACM messaging, and CLIA member agents will have access to exclusive discounts and promotions from a variety of CLIA Cruise Line members via the Members Hub.

CLIA will be driving ongoing media coverage and consumers will be encouraged to book a cruise holiday during PACM by connecting with a CLIA cruise specialist travel agent.

CLIA Member Travel Agents have access to an array of PACM resources via the members’ area of the CLIA website — it is then up to you to take advantage of these tools and drive the PACM messaging using your own marketing channels.

Once again, CLIA will reward member agents who customise and leverage the Plan a Cruise Month campaign in creative ways with some fabulous prizes including cruises.

If you are not yet a CLIA member and would like to participate in PACM, please visit www.cruising.org.au to sign up or give us a call on 02-9964 9600.