PONANT has nabbed Crystal Cruises’ former ceo and pres, Edie Rodriguez, naming her as its Americas brand chairman & corporate special advisor. Rodriguez will be tasked with increasing Ponant’s brand awareness in the Americas, especially with professional networks including travel agencies, media, influencers, and prospective passengers. She will also work...
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PONANT has nabbed Crystal Cruises’ former ceo and pres, Edie Rodriguez, naming her as its Americas brand chairman & corporate special advisor. Rodriguez will be tasked with increasing Ponant’s brand awareness in the Americas, especially with professional networks including travel agencies, media, influencers, and prospective passengers. She will also work to increase sales and with Ponant’s corporate headquarter teams “on several new projects”. “I am proud to help the Ponant brand achieve recognition and realise its ambitions for growth in USA and the Americas at the level it deserves,” Rodriguez said.
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