CARNIVAL Cruise Line has taken a somewhat unconventional approach to promoting its Caribbean cruises and launch of Carnival Horizon. The line has captured and canned “real island air from tropical ports of call” and infused it with scents unique to each destination, then distributed the cans to New Yorkers via...
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CARNIVAL Cruise Line has taken a somewhat unconventional approach to promoting its Caribbean cruises and launch of Carnival Horizon.
The line has captured and canned “real island air from tropical ports of call” and infused it with scents unique to each destination, then distributed the cans to New Yorkers via a vending machine.
The contraption was a part of a popup in Manhattan’s Greeley Square Park, featuring a heated tent, a steel drum band and scents from the islands which were piped through the air.
Featured smells included Wild Banana Orchid from Grand Cayman, Puerto Rican Coffee from San Juan, Sugarcane Rum from St Kitts, Island Coconut from Cozumel, and Ocean Breeze from the sea — all representing places that Horizon will be visiting during her 2018 Caribbean itineraries.
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