NBA Hall of Famer and sport commentator Shaquille “Shaq” O’Neal has taken on a new challenge as Carnival Cruise Line’s newly appointed “cfo”. The “chief fun officer” role is in line with Carnival’s “Choose Fun” campaign in the US. It will see him lend “his fun, larger-than-life personality and playful...
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NBA Hall of Famer and sport commentator Shaquille “Shaq” O’Neal has taken on a new challenge as Carnival Cruise Line’s newly appointed “cfo”.
The “chief fun officer” role is in line with Carnival’s “Choose Fun” campaign in the US.
It will see him lend “his fun, larger-than-life personality and playful spirit to inspire America to Choose Fun”, in a collection of video content, social media and experiential activation.
The first video introduces Shaq to the role and takes viewers on a 30-second tour of Carnival Vista.
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