MSC Cruises will introduce artificial intelligence (AI) on its new ship, MSC Bellissima, with a voice-enabled cruise personal assistant. The assistant will be a conversational, voice-enabled AI innovation that can communicate, learn and predict guests’ needs in order to make relevant suggestions. It will aim to provide tailored information and...
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MSC Cruises will introduce artificial intelligence (AI) on its new ship, MSC Bellissima, with a voice-enabled cruise personal assistant.
The assistant will be a conversational, voice-enabled AI innovation that can communicate, learn and predict guests’ needs in order to make relevant suggestions.
It will aim to provide tailored information and quick and easy answers to questions from passengers’ own cabin.
Flagged as a new feature of MSC’s digital innovation program MSC for Me, the service has been developed in partnership with HARMAN, a subsidiary of Samsung Electronics.
The personal assistant will make its debut on MSC Bellissima and be available on all future new ships with plans to roll it out fleetwide.
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