UNIWORLD’S new U by Uniworld river cruise ships, The A and The B, are being likened by travel agents to Marrriott International’s hip hotel brands, W and Moxy. The cruise company’s boss Ellen Bettridge told CW front line sellers from the Virtuoso luxury travel group recently had a chance to...
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UNIWORLD’S new U by Uniworld river cruise ships, The A and The B, are being likened by travel agents to Marrriott International’s hip hotel brands, W and Moxy.
The cruise company’s boss Ellen Bettridge told CW front line sellers from the Virtuoso luxury travel group recently had a chance to sample the product in Amsterdam before its official launch next week.
She said the overwhelming response from the Virtuoso agents was The A’s design and style was like a “funky brand”.
Bettridge admitted the design was not going to appeal to all tastes, but it had found its own slice of the market.
“Just like the W and Moxy hotel brands, not everyone wants that funky style…[and] we’ve created a different brand for a different style of vacation,” Bettridge added.
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