FLIGHT Centre has launched a television advertisement on Network Ten showcasing its cruise prowess. For the first time, the advert emphasises the “and everywhere” in Flight Centre’s tag line “best in the air and everywhere” and highlights the company is more than just flights. The company’s television advertisements previously often...
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FLIGHT Centre has launched a television advertisement on Network Ten showcasing its cruise prowess.
For the first time, the advert emphasises the “and everywhere” in Flight Centre’s tag line “best in the air and everywhere” and highlights the company is more than just flights.
The company’s television advertisements previously often focused on its air element.
A spokesperson for Flight Centre told Cruise Weekly “cruise is a really important market sector for us and this new ad showcases Flight Centre brand’s cruise credentials and expertise”.
The move follows the company announcing in Feb it would axe its Cruiseabout and Escape Travel brands as part of a reshuffle, with all of its shops under the retail banners to be rebranded as either Flight Centre or Travel Associates stores (CW 22 Feb).
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