| CLIA Update 31 May 18: Another Year of Growth

WITH Joel Katz, MD, CLIA Australasia – Last week, CLIA Australasia
released its 2017 Australian Ocean
Passenger Source Market Report.
Australian cruise pax numbers
hit another record high with
1.34m taking an ocean cruise, a
5.4% increase on the prior year.
Australia once again topped the
global cruise industry for market
penetration with 5.7% of Aussies
taking an ocean cruise.
With the equivalent of almost
one in every 18 Australians
cruising anually, Aussies are
increasingly choosing a cruise as
their preferred holiday due to the
range of ships and itineraries now
available.
With 5.4% of global cruise pax
hailing from Australasia, the
region was the fourth largest
source market in the world.
As a region with a comparatively
small population, Australasia
punches well above its weight.
In a matter of a few years, the
cruise industry has proven itself
to be a powerful travel sector
changing the way retail travel
agents do business.
Australia’s high market
penetration rate signals that
there is continued demand for
cruising, and we encourage you
to use these latest figures to
benchmark your own sales
and ensure you understand the
key indicators.
Download the full report at www.cruising.org.au.