SIX of Australia’s top cruise executives this morning highlighted the ongoing strength of the market, despite Australia and New Zealand already enjoying the highest cruise penetration in the world. A panel session at the Cruiseco conference in Auckland (pictured) saw the leaders frankly discuss their current challenges and opportunities. Carnival...
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SIX of Australia’s top cruise executives this morning highlighted the ongoing strength of the market, despite Australia and New Zealand already enjoying the highest cruise penetration in the world.
A panel session at the Cruiseco conference in Auckland (pictured) saw the leaders frankly discuss their current challenges and opportunities.
Carnival Australia CEO Sture Myrmell noted that last year 11 million Australians took a trip overseas – or about 45% of the population.
“Why do we believe that five or six out of 100 is the ceiling for the cruise industry,” he said, while Royal Caribbean International VP Susan Bonner noted that the current 6% penetration rate means 94% of the population “hasn’t been reached yet”.
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