THE undisputed king of creating a PR stir is up to his old tricks again, but this time the readers can smell his spin a mile off. The perennial human headline Richard Branson has launched an exclusive new bottled scent designed to be the signature smell of Virgin Voyages’ flagship...
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THE undisputed king of creating a PR stir is up to his old tricks again, but this time the readers can smell his spin a mile off.
The perennial human headline Richard Branson has launched an exclusive new bottled scent designed to be the signature smell of Virgin Voyages’ flagship vessel Scarlet Lady, and if you believe the man himself, it apparently smells like ship!
Ship No. 1 is described as embracing the “marine and aromatic freshness of sea lavender, contrasted with the warmth of sun-kissed wood from a fig tree”, which can be pre-ordered online now at www.itsmellslikeship.com for $US50.
All net proceeds will be donated to ocean conservation non-profit foundation Ocean Unite – watch Branson’s arthouse-inspired ad HERE.
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