SEABOURN Cruise Line has launched a new “This Is Your Moment” marketing campaign which focuses on empowered and affluent travel decision makers. The company noted that women over 50 make 87% of travel decisions and hold US$19 trillion in assets, with the agency behind the campaign saying it aims to...
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SEABOURN Cruise Line has launched a new “This Is Your Moment” marketing campaign which focuses on empowered and affluent travel decision makers.
The company noted that women over 50 make 87% of travel decisions and hold US$19 trillion in assets, with the agency behind the campaign saying it aims to “speak to women authentically and resonate with their passions, either for themselves or with their partners, as they enter midlife and beyond”.
The initiative comes as Seabourn itself enters a new chapter in its history, with the upcoming launches of its first purpose-built expedition ships.
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