NORWEGIAN Cruise Line Chief Executive Officer Harry Sommer wasn’t able to wipe the smile off his face over the weekend as he celebrated the christening cruise of the brand’s new Norwegian Prima. His understandably ebullient mood has meant plenty of quips during his many presentations and speeches to media and...
NORWEGIAN Cruise Line Chief Executive Officer Harry Sommer wasn’t able to wipe the smile off his face over the weekend as he celebrated the christening cruise of the brand’s new Norwegian Prima.
His understandably ebullient mood has meant plenty of quips during his many presentations and speeches to media and travel partners on board, including a reference to social media as a potential driver of new-to-cruise clients.
Prima’s array of onboard experiences and the array of destinations visited provides the perfect backdrop for the next generation’s online presence, Sommer noted.
“I mean, if you’re going to make a TikTok, do it right – don’t do it in your garage!” he said.
Sommer also noted the relaxed style onboard including his outfit which he described as “NCL Chic” (pictured) – meaning he was wearing his comfortable black Skechers.
