SCENIC Group has appointed digital agency Dentsu X as its new global digital media partner.
The consolidation covers all brands including Scenic, Emerald, Evergreen and Mayflower, with Dentsu X to manage digital strategy, planning and buying requirements for the group in all international markets including Australia, NZ, USA, Canada, the UK, and throughout Europe.
Local market teams will manage paid media, with Anthony Laver, Scenic Group GM Sales & Marketing APAC saying he was delighted to work with Dentsu X teams to develop integrated digital programs across the group’s portfolio of luxury cruise & tour products.