CARNIVAL Cruise Line’s VIFP Club loyalty program will become Carnival Rewards next year, allowing members to earn and redeem points on almost everything with the brand.
The new program aims to recompense guests for more than just the number of nights they sail, which is the model followed under the current VIFP program, and more toward onboard spend.
Members will earn status faster and easier once Carnival Rewards launches in Jun 2026, with 3 points earned for every US$1 spent on eligible purchases including fares, shore excursions, speciality dining, and beverages.
Carnival Rewards will also introduce Status Qualifying Stars, offering a new way for members to earn status.
Every US$1 spent on eligible Carnival purchases will earn 3 stars, with the number of stars acquired over two years granting members access to higher status.
Sign-ups stars on red, and reach gold at 10,000 stars; platinum from 50,000 stars; and diamond from 100,000 stars.
Higher statuses unlock member perks, onboard extras, priority access, and exclusive experiences.
“The evolution of our loyalty program to Carnival Rewards represents our commitment to creating more meaningful recognition for our valued guests,” the cruise line’s President Christine Duffy said.
“Our current VIFP program has served us well for many years and while we’ve enjoyed truly extraordinary growth in our loyal customer base, it has become challenging to deliver the exceptional experience our diamond and platinum members deserve,” she added.
Duffy said introducing a points-based system enables greater flexibility so guests can personalise their rewards.
“This transition honours our past while building a future where loyalty is recognised through both cruising frequency and overall engagement with the Carnival experience.”
CLICK HERE to learn more about the new program, and HERE to see how a guest’s current status level and benefits will translate to Carnival Rewards. MS
