NEW Cunard Line Sales & Marketing Director Amy Williams (CW 04 Mar) has been tasked with carrying forward the brand’s key platforms: entertainment, wellness, cuisine, and a commitment to the Australian travel trade.
Williams (pictured), who spoke to Cruise Weekly in her first interview as Cunard’s local leader, said the cruise line will increase its level of devotion to its travel advisor partners despite the redeployment of line’s locally based vessel Queen Elizabeth (CW 12 Jun).
The long-time Cunard employee is now the top of the cruise line’s local operation following the departure of Commercial Director Katrina McAlpine earlier this year (CW 07 Jan), and will be carrying on the former leader’s mandate of involving advisors in the brand’s success.
This includes the cruise line’s recently revamped trade engagement platforms, with a series of 10 trade training videos featuring the local team, designed to convey key information to trade partners.
The videos cover the Princess Grill (CLICK HERE), the Queens Grill (CLICK HERE), and Cunard’s dining options (CLICK HERE).
Key will be the entertainment program, with Cunard offering a number of theatrical shows on board, in addition to hosting high-profile speakers.
This includes representatives from the Royal Canadian Geographical Society for Queen Elizabeth’s Alaska season, which started this month (CW 15 May).
Cunard is also making wellness as a key priority.
Queen Elizabeth was recently updated with The Pavilion Wellness Cafe (CW 19 Mar), which serves a plant-based menu, alongside sustainable meat, fish, and dairy.
The concept has been taken from Queen Elizabeth’s sister ship Queen Anne, with Williams confirming Cunard is experiencing significant demand from Aussies its the new flagship. MS
