WHOLESALE cruise sales continue to grow for Helloworld Travel, up 27% in FY2025.
Helloworld’s results from the past 12 months show particularly strong growth for luxury and expedition cruising, as foreshadowed to CW by the company’s GM Cruise Steve Brady (CW yesterday).
The firm is helping service this demand through its new brand, Signature Collection by Cruiseco, which was launched just last month (CW 17 Jul).
Cruiseco also recently relaunched its air and cruise package holidays (CW 04 Dec), as it attempts to further deliver value-led cruise vacations, with a particular focus on short- to medium-haul destinations.
Proving important for Helloworld this year was its Odysseus technology system, which offers a direct API feed from all major cruise lines.
Helloworld has tailored the technology for its company, allowing for a quick turnaround in creating white label sites for travel advisors, as well as finance modules, increasing the business’ overall productivity.
Other highlight of the year saw Cruiseco and Creative Cruising recently nominated for six National Travel Industry Awards for 2025 (CW 20 Aug).
Pictured: the Helloworld cruise team at a recent partners event.
