| Royal embracing AI

ROYAL Caribbean Group is embracing artificial intelligence, as it attempts to improve operational efficiency and help guests tailor their cruise experience.

These innovations are helping the company enhance the guest experience while boosting revenue growth and ensuring smoother day-to-day processes, chairman and chief executive Jason Liberty said.

“We’re investing in enterprise programs that deliver better guest satisfaction and experience while improving revenue and margin, helping us to fundamentally change how we run the business,” Liberty said.

“We’re infusing these technologies across the organisation through smaller practical use cases that create momentum, productivity, and confidence at the individual and team level.

The line also is improving its ability to curate and personalise guests’ experiences while increasing pre-cruise engagement..

Liberty said the goal is to reduce friction and present relevant options that add value to the passengers.

This includes recommending dining options, suggesting excursions, and providing exclusive onboard activities that match a guest’s interests, he added.