| Scenic serves up rewards

SCENIC Group has officially launched its new Scenic & Emerald Rewards, bringing the Scenic Club and EmeraldEXPLORER programs together into one streamlined platform (CW 28 Jan).

The new program has a simplified four-tier structure, recognising travel across Scenic and Emerald’s ocean, river, and escorted land journeys.

Designed in response to guest and travel advisor feedback, the new Scenic & Emerald Rewards consolidates the existing status points from the previous two programs into a single consolidated balance, providing members with one account and a simpler way to earn and redeem rewards on every booking.

The program is free to join for guests returning from their first journey, and introduces a four-tier structure across both brands.

Enhanced benefits ensure members receive meaningful recognition, exclusive privileges, and elevated experiences as they progress through each tier.

Members can look forward to benefits including new prerelease itineraries, exclusive event invitations, private transfers or airport hotel stays on eligible journeys, complimentary accommodation on longer trips, priority onboard services, and much more, with special benefits at every level.

Also introduced with the program’s official launch is MyRewards, which allows members to earn 1% of eligible new booking value as a monetary amount to redeem on a future journey with either brand.

All existing members have been automatically transitioned into the new program.

Members in tiers that were merged have been moved to the new equivalent or higher tier, with status points adjusted upwards – CLICK HERE. MS