| Ama’s record incentive engagement

AMAWATERWAYS is celebrating record engagement from travel advisors for its ‘River of Rewards’ incentive, which is now in its final week.

Coveted places on AmaWaterways’ mega famil later this year aboard AmaSofia are still up for grabs (CW 14 Oct), with advisors urged to complete the incentive’s challenges and secure their chance to sail the Danube in Aug.

The incentive has generated significantly higher participation than expected, AmaWaterways said, reinforcing the strength of the cruise line’s partnerships across the region.

“We have been absolutely delighted with the response to River of Rewards,” managing director Steve Richards said.

“The level of engagement from our travel advisor partners has far surpassed what we anticipated.

“It’s a clear reflection of the passion and commitment within our trade community, and we’re incredibly grateful for their support,” he added.

Advisor feedback throughout the campaign has been equally heartening, AmaWaterways said.

The mega famil is part of a broader commitment to the Australian trade, with AmaWaterways having welcomed more than 150 travel advisors on board since opening its office, through a combination of hosted and self-famil experiences.

Advisors recently experienced AmaWaterways first-hand on two European sailings, the first hosted by regional sales manager Kylie Chapman aboard AmaCerto.

This ‘Enchanting Rhine’ trip saw advisors sail from Switzerland through France, Germany and the Netherlands, exploring the villages of Colmar and Strasbourg, enjoying wine tasting in Rudesheim am Rhein, and soaking up the atmosphere of Cologne’s Christmas markets beside its iconic Cathedral.

Others joined head of reservations Ian Lyne on the ‘Colours of Provence’ aboard AmaKristina on the Rhone in France (pictured).

Highlights included Lyon’s cathedral and bustling food markets, a visit to the 2,000-year-old Pont du Gard near Avignon and indulging in freshly made macarons crafted by AmaKristina’s head chef. MS