BOARD Report We held our final board meeting for 2022 this week in Hobart which provided us with a great opportunity to revisit how we have been tracking against our strategic plan for restart. ACA’s several priorities have all progressed during the past two years, with the Association anchoring relationships...
BOARD Report
We held our final board meeting for 2022 this week in Hobart which provided us with a great opportunity to revisit how we have been tracking against our strategic plan for restart.
ACA’s several priorities have all progressed during the past two years, with the Association anchoring relationships with key decision-makers in government and industry.
We have had a seat at the table during critical discussions around restart and have been invited to comment and advise on major issues which impacted our industry.
Another area where we believe we have had major impact is in positioning cruise within Australia’s overall tourism offering and generating increased understanding of the interplay between the related industries.
For too long cruise was considered an ancillary player but we are delighted to have forged a strong relationship with Tourism Australia, which is allowing us all to move forward with some exciting plans.
As a mark of the progress of our new partnership, representatives from TA joined our meeting followed by us all attending an industry event at MONA where we had the opportunity to meet with their Global Leadership Team.
It was encouraging to hear that cruise is gaining greater recognition for its ability to bring high-yielding, international visitors to Australia — dispersing to regional destinations through a huge range of cruise product — as well as offering pre- and post-cruise extensions.
