WITH Joel Katz MD, CLIA Australasia Cruise Month is here! CRUISING is back in the spotlight and there’s plenty of excitement building around the upcoming cruise season in Australia and New Zealand. With the start of Cruise Month, we’re uniting our cruise community around a concerted campaign to capitalise on...
WITH Joel Katz
MD, CLIA Australasia
Cruise Month is here!
CRUISING is back in the spotlight and there’s plenty of excitement building around the upcoming cruise season in Australia and New Zealand.
With the start of Cruise Month, we’re uniting our cruise community around a concerted campaign to capitalise on the renewed passion of Australian and New Zealand cruisers.
Cruise Month activities will take place throughout September under the theme #LoveCruise, and you might have already seen some coverage online and in weekend newspapers.
This week is Ocean Week, kicking things off with a focus on the great ocean holidays that have won the hearts of so many travellers. Over following weeks we’ll also highlight River Cruising, Expedition Cruising and Luxury Cruising.
Our theme for Cruise Month this year is #LoveCruise and our key message is that cruise fans should book through a CLIA certified travel agent to get the best possible insight and guidance.
Cruise Month is also an opportunity to mount your own marketing campaigns, so CLIA members can make use of a Cruise Month Toolkit full of resources including videos, photography, social media tiles and editorial.
Watch out for cruise line offers throughout Cruise Month and follow @CLIAAustralasia on Facebook and LinkedIn to share our latest posts.
