WITH Joel Katz MD, CLIA Australasia Education key to success CLIA has always believed the most highly trained travel agents are the most successful travel agents, so a huge part of our focus over recent years has been on providing high quality education to ensure our members are the best...
WITH Joel Katz
MD, CLIA Australasia
Education key to success
CLIA has always believed the most highly trained travel agents are the most successful travel agents, so a huge part of our focus over recent years has been on providing high quality education to ensure our members are the best equipped to benefit from cruising’s revival.
That’s why we’re delighted to have won the ‘Most Outstanding Travel Industry Training Institution’ accolade at the NTIAs on the weekend. It’s a sign that our work has been noticed — at a time when travel agent training has never been more important.
It’s also a sign of the hard work and commitment travel agents have put into education and training through the pandemic era. Our training programs have never been more popular and the level of engagement from our members has never been stronger.
I firmly believe Australian travel agents are world leaders on this front. CLIA’s most recent market research shows that 82% of Australians who have cruised in the past six months used a travel agent to make their bookings.
This is way above the global rate of 65% and it shows how much Australians value the care and expertise they receive from dedicated, well-trained travel professionals.
