APT Group have made inroads into the Asian market appointing an APT agency in China to sell three dedicated charters for the Mandarin speaking market departing in Jul and Aug. Group channel strategy manager Damian Borg told Cruise Weekly at the recent Select Travel group conference, that the three charters...
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APT Group have made inroads
into the Asian market appointing
an APT agency in China to sell
three dedicated charters for
the Mandarin speaking market
departing in Jul and Aug.
Group channel strategy
manager Damian Borg told Cruise
Weekly at the recent Select Travel
group conference, that the three
charters will cruise between
Budapest and Amsterdam with
a Mandarin speaking cruise
director and support staff,
Mandarin speaking local guides
and a choice of Western or
Chinese meals aboard each ship.
Shore excursions and other
inclusions remain unchanged
and Borg confirmed at this stage
there are no plans in place to
market lower-cost sister brand
Travelmarvel to the Chinese
speaking market.
Fly free deals and marketing
collateral printed in Mandarin are
available.
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