THE loyalty programs of Azamara and Royal Caribbean Group (RCG) will separate early next year, ending reciprocal arrangements in place since RCG sold Azamara to private equity firm Sycamore Partners last year. An update to members of the Azamara Circle program notes that from that date cruisers will no longer...
THE loyalty programs of Azamara and Royal Caribbean Group (RCG) will separate early next year, ending reciprocal arrangements in place since RCG sold Azamara to private equity firm Sycamore Partners last year.
An update to members of the Azamara Circle program notes that from that date cruisers will no longer earn cumulative points and have reciprocity with Celebrity and Royal Caribbean International voyages, but existing loyalty status will be retained.
Cumulative loyalty points will be retained for sailings on Azamara or Celebrity before 01 Feb next year, but thereafter Azamara Circle members will only earn loyalty points for Azamara sailings, and will not be able to use points for Celebrity or Royal voyages.
In a letter to Azamara Circle members, the line’s Loyalty Ambassador Sandra Penaranda said “having our own independent systems allows us to more effectively implement your loyalty program suggestions and improve pre- and post-cruise guest experiences”.
Azamara is now operating four boutique sister ships and recently named Victoria Chigwidden as Director of Sales for Australia and NZ.
