| Carnival Cruise Line into 7Travel

CARNIVAL Cruise Line is the launch cruise brand for Channel 7’s new 7travel ecommerce platform, which aims to leverage the broadcaster’s media assets in TV, publishing and online.

With aspirations to be Australia’s ‘go-to’ travel destination site for inspiration, planning and booking, other 7travel “foundation marketing partners” are New Caledonia Tourism, Tourism & Events Qld, Destination Gold Coast, Voyages Indigenous Tourism Australia and the Tourism Authority of Thailand.

Seven West Media said its research indicated that its audience included a “high proportion of travel intenders,” whom it would reach through advertising, editorial, integration and influencers.

A Carnival spokesperson told CW CCL was currently the only Carnival Corporation brand to participate in the initiative.

“Carnival is not taking direct bookings through their website – this works like any other travel agent partnership,” the company said.