CARNIVAL Cruise Line (CCL) continues to punch above its weight Down Under, following the transition of P&O Cruises ships into its fleet.
Australia is a priority for the brand, Peter Little, Country Manager of the cruise line’s parent company Carnival Corporation, told Cruise Weekly.
“It remains a really important market to Carnival Corporation, and the penetration is still punching above its weight compared to other countries in the world,” Little enthused.
“We’re still up there and competing with the US and the UK with respect to penetration in the market.”
CCL is the only cruise line to maintain a year-round presence in Australia, ensuring its constant visibility in the market.
The breadth of itineraries offered by CCL, particularly its shorter breaks, have made the line popular with new cruisers.
“We’re really happy with how the Carnival expansion has gone in Australia…new-to-cruise guests are all flooding onto Carnival ships,” Little enthused.
“We’re definitely on the right track, and the brand is doing really well here in here in Australia…new-to-cruise is really the sweet spot for Carnival.
“[For new guests] to be able to come on with a group of extended friends and family and take a holiday together… we’ve been really pleased with the numbers of new-to-cruise who are looking for affordable holidays,” he said.
CCL’s focus now turns to the Millennial market, Little added, and ensuring the line’s product remains relevant to them. MS
Pictured: Carnival Splendor.
