| Celebrity inks new media partnership

CELEBRITY Cruises has appointed a new media agency, PHD Australia.

PHD will be responsible for all offline and online media activity in Australia effective immediately, with the two to work closely as travel restrictions lessen.

“Celebrity Cruises was seeking a bold, insights-driven, agency partner who truly understood our brand to help us navigate this critical juncture,” said the line’s local Head of Marketing Emma Mumford.

“We’re excited to start this partnership, knowing the synergies between teams will amplify the efforts of talent.”