POLAR cruise specialists Chimu Adventures has thrown down the gauntlet to the cruise industry by challenging brands to sell without the need for printed brochures. “It’s no longer good enough to drop a brochure and tick it off as a sales call,” said the company’s Co-Founder Greg Carter. “It has...
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POLAR cruise specialists Chimu Adventures has thrown down the gauntlet to the cruise industry by challenging brands to sell without the need for printed brochures.
“It’s no longer good enough to drop a brochure and tick it off as a sales call,” said the company’s Co-Founder Greg Carter.
“It has long been perceived that travel agents need something in hard copy to give to clients to convert their enquiries into bookings…there is a gross overuse of the printed brochure and we implore the entire industry to seek environmentally friendly training methods,” he added.
Chimu’s own research found that 68% of the agents say they receive too many brochures from suppliers and 96% would prefer to opt in to receiving them.
On the plus side, 83% of the agents surveyed said they recycle any unused brochures.
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