| CLIA Australasia Cruise News & Views 20 Oct 16

CRUISE Month success

It’s great to see so many CLIA Australasia travel agent members getting involved with Plan a Cruise Month. Since the start of the campaign, we have seen nearly 300 social media postings from travel agents on platforms such as Facebook, Twitter and LinkedIn. Many also have held instore promotions, run consumer advertising campaigns and participated in cruise expos. We have seen some great initiatives.

CLIA has already rewarded $2,000 in marketing co-op funds for excellence in social media promotion, and there is still another $2,000 up for grabs before the end of Oct. Both winners, Sarah Fenton from MTA Travel and Cruise Holidays Gold Coast, have really embraced Plan a Cruise Month, promoting a wide range of cruise experiences on social media and involving the weekly themes.

Sarah, and Nic Rone from Cruise Holidays, were over the moon and agreed that social media marketing is such an important aspect of their businesses and the funds will really make a difference, allowing them to continue with additional promotional activities that will add to their bottom line.

Plan a Cruise month is a global initiative to improve consumer awareness of cruising. It provides travel agents with a platform to promote cruising and increase their sales. I encourage CLIA members to get involved and reap the benefits in the final week and a half of Cruise Month.

CONTRIBUTOR: Vera Huntink, CLIA Australasia