with Peter Kollar CLIA Australasia Mind Games THIS week I am in Busan, South Korea – educating the Asian Travel Agent community on everything cruise as the retail sector prepares to soar to unprecedented highs. As in other Asian markets I have previously visited, what is quite evident here is...
with Peter Kollar
CLIA Australasia
Mind Games
THIS week I am in Busan,
South Korea – educating the
Asian Travel Agent community
on everything cruise as the
retail sector prepares to soar to
unprecedented highs.
As in other Asian markets I have
previously visited, what is quite
evident here is the misconception
of cruise, and the stereotypical
images the general public have
about a cruise holiday.
This brings me to a common
skill set that we ALL are trying
to impart to our “new to
cruise” market; overcoming
misconceptions. Research tells us
misconceptions can be corrected,
but since they are individualised
thought patterns (usually based
on previous concepts brought
about TV, media, etc), they must
be corrected by their owners – or
your customers; it is not by just
telling them.
A once-misunderstood concept
must be revisited and finally
recognised as a discrepancy by
the observer. These epiphanies,
or “ah-ha” moments, occur in
each of us when the conditions
are right.
During qualifying, you need
to find out what is the picture in
their minds and why. This gives
you an opportunity for creating
the right conditions / imagery for
their re-valuation. Finally give
your existing customers a voice.
Social media is a great tool for
this as well.
