| CLIA rates highly

CLIA Australasia’s brand awareness with agents continues to remain high, with 91% of respondents in Cruise Weekly’s industry survey stating they were aware of the peak cruise industry body.

Results from the survey also highlight agents willingness to embrace CLIA initiatives such as Choose Cruise, with 72% saying they get involved in leveraging off the promotion.

When it comes to assessing the work that CLIA does to promote industry responsibility, including a commitment to safety, public health and environmental responsibility, 57% of agents say CLIA is doing a “very good” to “extremely good” job.

The biggest benefit agents see in CLIA membership is the accreditation program and learning academy.