| CLIA update 09 Nov 17: Invest in your own success

WITH Joel Katz, MD CLIA Australasia -Thanks to the hard work and
efforts of CLIA agents who threw
their support behind the annual
Plan a Cruise Month promotion,
it’s thrilling to report that this
year we achieved record online
hits, bumper social media and
marketing campaigns, and
increased awareness of cruising
through widespread media
coverage.
The PACM Toolkit, which
provides CLIA travel agents with
marketing assets was widely used
to build fantastic campaigns and
make the most of the month-long
promotion.
Social media exposure also
exceeded expectations and it was
great to see cruising covered so
extensively in the media. Many of
our agency and agent members
reported that they couldn’t
have achieved such great results
and generated such a focus on
cruising without the support of
CLIA and our cruise line members
during PACM.
Participating in campaigns
such as PACM, attending CLIA
educational events such as
Cruise360, and access to CLIA’s
world-leading training and
accreditation are key reasons to
renew your CLIA membership,
or to join up if you are not yet a
member – just like any profession
the more you learn about the
product/industry you are selling
and how to sell it well, the more
successful you will be.
CLIA membership provides this
at a reasonable cost – remember
you have to invest in yourself
to succeed, so to renew your
membership or join up, head to
www.cruising.org.