| CLIA Update 25 May 17: Another bumper year

WITH Joel Katz MD, CLIA Australasia.
Last week CLIA announced
that the global cruise industry
has surpassed 2016 ocean cruise
passenger projections, reaching
24.7 million cruise passengers.
For 2017, based on new
vessels and expected regional
deployment, CLIA is projecting
another positive year of growth
for the industry with a passenger
forecast of 25.8 million.
Our release last week of the
2016 Australian Ocean Source
Market Report showed that
Australia maintained its place
as the number one nation in the
world for market penetration
with the equivalent of more than
5% or 1 in 19 of the Australian
population cruising.
With almost 20% average
growth over the past 10 years,
cruise has changed what makes
up the profit margin of the most
successful retail travel agents.
So if you are one of the very few
who haven’t yet started selling
cruise, join up now and become a
CLIA accredited agent.
If you are already selling cruise
and aren’t seeing your sales keep
up with the industry growth,
think about improving your skills
to maximise your income.
There are still cabins available
on CLIA’s Masters Conference in
Sep, which is aimed at advancing
cruise marketing and sales skills
further. Course topics include
advanced marketing and sales
skills, customer service, & time
management.
Port of Brisbane cfo Visit www.cruising.org.au.