FLIGHT Centre Travel Group (FCTG) has announced that it will scrap its Cruiseabout and Escape brands as part of a company reshuffle. All Cruiseabout and Escape Travel shops will be rebranded as either FC or Travel Associate stores, with sales staff from both brands to be retained. Following the change,...
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FLIGHT Centre Travel Group (FCTG) has announced that it will scrap its Cruiseabout and Escape brands as part of a company reshuffle.
All Cruiseabout and Escape Travel shops will be rebranded as either FC or Travel Associate stores, with sales staff from both brands to be retained.
Following the change, Travel Associates will immediately double in size, going from 50 to more than 100 sales teams, while special divisions will be created within the Flight Centre brand to capture Cruiseabout’s former market.
The rebrand will happen over the next few months.
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