SYDNEY Harbour provided a spectacular backdrop yesterday for Cunard to affirm its commitment to the local cruise industry by announcing four key Australian partnerships. Carnival Australia ceo Sture Myrmell unveiled the new agreements with RM Williams, Akubra, whisky brand Starward and the Australian Dance Theatre, which will become effective during...
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SYDNEY Harbour provided a spectacular backdrop yesterday for Cunard to affirm its commitment to the local cruise industry by announcing four key Australian partnerships.
Carnival Australia ceo Sture Myrmell unveiled the new agreements with RM Williams, Akubra, whisky brand Starward and the Australian Dance Theatre, which will become effective during Queen Elizabeth’s two-month down under sojourn early next year.
Cunard’s famous bellboys will swap their trademark red and black uniforms for new outfits to be designed by R.M. Williams along with Akubra hats which will be worn throughout Queen Elizabeth’s local season.
The partnership with Starward will see a 225-litre barrel of Australian whisky on the top decks, with the liquor to spend the next year travelling the world before being opened next Feb at the start of QE’s Australian season.
And the Australian Dance Theatre will participate in Cunard’s first ever special event cruise in Australian waters, with a bespoke performance of “The Beginning of Nature” along with special workshops and movement classes for Queen Elizabeth passengers.
“These partnerships are designed to embrace Australian products and culture and celebrate Queen Elizabeth’s 2019 season down under, which sets a new record for Cunard’s current fleet of Queens,” Myrmell said.
He told CW the local deployment had been well received, with overwhelming demand for the 2019 voyages giving Cunard the confidence to further double its Australian homeporting the following year.
MEANWHILE Cunard overnight also confirmed a new partnership in Canada with rail operator Rocky Mountaineer.
The cruise brand will return to Alaska next year for the first time in more than 20 years, with Rocky Mountaineer tours to be offered pre and post cruise.
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