She will head up Australian trade sales at the United Kingdom-founded business.
Imagine Cruising has strengthened its trade focus with the appointment of former Cunard Line Commercial Director Katrina McAlpine as Director B2B Sales.
McAlpine will now lead Imagine’s trade sales team, as the British package business ups its commitment to becoming a first-choice partner for Australian travel advisors.
“Katrina’s appointment marks an important step in the evolution of our trade strategy…we will continue to grow our trade sales team in a considered way, further strengthen our support for agents, and broaden our bespoke product range,” Managing Director Alex Sirman said.
McAlpine added: “I am excited to be joining Imagine Cruising at such a pivotal time for the business…this is a truly customer-first company, with a clear vision to deliver exceptional value holidays and the highest levels of service to both travellers and the trade.”
More details in today’s issue of Cruise Weekly.