EXPLORA Journeys has launched Explora Club, a new five-tiered loyalty program designed to unlock an array of incremental privileges for guests.
The quintet of tiers – Classic, Silver, Gold, Platinum, and Diamond – will each unveil a collection of benefits, from priority access and bespoke events to personalised gifts and exclusive savings.
Explora Club benefits include priority access to the new journey collections, a dedicated area on explorajourneys.com, priority assistance at the Explora Experience Centre, private airport transfers, and complimentary suite upgrades.
Levels are determined by nights spent onboard, multiplied by suite category, with past journeys also recognised.
Additional points can be earned through Destination Experience, while eligible onboard spending is also included, such as ocean wellness, exclusive culinary experiences and beverages, laundry, and purchases at the ship’s boutique.
There will also be a status match program, allowing guests holding a certain loyalty tier with another luxury cruise line to be welcomed into Explora Club with the equivalent level of recognition from their first journey.
Explora Club will launch on 09 Apr, and by Jul, members will have access to the ‘My Explora’ area on the cruise line’s website.
“The launch of Explora Club marks a significant milestone in the evolution of our dynamic and rapidly growing brand,” President Anna Nash declared.
“It is our way of celebrating the loyalty and trust of our guests – those who have embraced our vision from the very beginning, and those just beginning their journey with us today.
“Designed to elevate every journey, it offers thoughtful privileges and unforgettable experiences that nurture the emotional connection we are proud to share – both with our guests and with the ocean itself.”
The cruise line recently inaugurated its new terminal at the Port of Barcelona, with Explora II becoming the first ship to call it (CW 07 Apr).
Pax can also currently save up to 25% as part of Explora’s new ‘Upgrade Your Ocean’ deal. MS
