| FACE-2-FACE 16 Jan 18

WITH Belle Osmic, Business development manager of Australia and NZ, Azamara Club Cruises: 1 What motivates you in your career – My love of life at sea and sharing that with our guests. I worked onboard cruise ships for 10 years and loved to see the excitement and awe on the face of a first-time cruiser once they came onboard.

2. Most common assumption people make about your job?

That I am always on a ship! Admittedly we are very fortunate to spend some time onboard when the ships are here locally, but it’s not as often as you would think.

3. What is the key to building great relationships with agents?

Knowledge. Knowing your brand and the demographic of guests who suit your cruise line. Not all ships are equal and all experiences are different so marrying the correct ship or destination with potential guests is very important.

4. Biggest challenge facing the industry?

Some people still have the perception that ships only take you from point A to B. They are not aware of the amazing entertainment and facilities onboard, and that the journey becomes a part of the holiday.

5. Advice for up-and-comers?

Information is out there. Keep learning and searching for the style of cruising which will suit you, and your clients, best. And always keep up with industry trends — there are always exciting things in the pipeline!

6. Favourite cruise destination?

In Asia it’s Singapore, in Europe it’s St Tropez, in Northern America, it’s Juneau in Alaska, but nothing beats getting up for the sunrise sail into Sydney Harbour.

7. Celebrity you’d like to cruise with?

Jennifer Lopez. I think she looks like she would love to relax around the pool, and also loves my favourite thing to do in port (shopping).

8. When not at work, how do you spend your time?

At the beach.