THIS year is shaping up as a year of sales resurgence for European self-guided boat operator Le Boat with forward demand matching highs achieved in the Australian market in 2015. Global sales topped 102,000 passengers in 2017, with ambitions for a 50% growth in sales over the next five years...
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THIS year is shaping up as a year of sales resurgence for European self-guided boat operator Le Boat with forward demand matching highs achieved in the Australian market in 2015.
Global sales topped 102,000 passengers in 2017, with ambitions for a 50% growth in sales over the next five years from the Australian market – which currently contributes 5% of passenger sales per year.
Visiting from France, Line Abadie, distribution director, Le Boat urged agents to “grab the sales opportunity,” with only 30% of Le Boat’s bookings currently coming via the trade.
“We want to drive more via the trade,” she said.
“Our main barrier to sale is that the trade doesn’t know the product all too well as we’re not mass market, but we think we can introduce the product to the travel agent further by going through our trade partners.”
Le Boat is distributed via Infinity Holidays, Entire Travel Connection and is within some Intrepid programs.
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