DREAM Cruises & Asia Escape Holidays got together earlier this week to host a product launch for top agents in Perth. Participants learned all about Genting Dream’s on board venues and itineraries, with the inaugural cruise commencing 06 Nov from Singapore to Hong Kong. MEANWHILE, Dream Cruises has launched a...
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DREAM Cruises & Asia Escape
Holidays got together earlier this
week to host a product launch for
top agents in Perth.
Participants learned all about
Genting Dream’s on board venues
and itineraries, with the inaugural
cruise commencing 06 Nov from
Singapore to Hong Kong.
MEANWHILE, Dream Cruises
has launched a new brand
campaign in China.
Using the mermaid from
its logo, the campaign video
features a love story between the
mermaid and an astronaut.
The commercial will air as
30- and 15-second spots on
traditional and online broadcast
channels, along with a print,
outdoor, digital and social media
campaign, with a minute-long
‘mini-film’ version of the story
being released at a later date.
Consumers will be urged to
script their interpretation of how
the story ends and share it on
social media.
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