P&O Cruises has revived a nostalgic childhood favourite to help agents view its new brand positioning through a different light
September 15, 2014
The cruise line’s sales and marketing force will distribute retro View-Masters featuring ‘Like No Place On Earth’ imagery to travel agents across Australia in a major blitz starting this week. P&O Cruises’ Director of Sales Ryan Taibel said the cruise line’s new campaign was very visual so View-Masters were the...
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The cruise line’s sales and marketing force will distribute retro View-Masters featuring ‘Like No Place On Earth’ imagery to travel agents across Australia in a major blitz starting this week.
P&O Cruises’ Director of Sales Ryan Taibel said the cruise line’s new campaign was very visual so View-Masters were the perfect promotional tool.
“Not only do they help agents build a better picture about the new brand, they evoke memories of a time gone by which is a powerful tool when selling our emotive ‘Like No Place On Earth’ positioning. We think the View-Masters will be very well received by travel agents,” Mr Taibel said.
SOURCE P&O Cruises
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