IT can be hard convincing cruise sceptics of the joy the industry provides, but Carnival Cruise Line has come up with a clever marketing scheme in the United States to encourage prospective “new to cruise” passengers not to judge a book by its cover. Carnival has teamed up with NFL...
IT can be hard convincing cruise sceptics of the joy the industry provides, but Carnival Cruise Line has come up with a clever marketing scheme in the United States to encourage prospective “new to cruise” passengers not to judge a book by its cover.
Carnival has teamed up with NFL superstar, Cincinnati Bengals wide receiver Ja’Marr Chase to say “bon voyage” to rookie cruisers, offering the chance for someone to win their first-ever trip on one of the line’s ships.
The messaging is inspired by Chase’s rise from a humble college student, whose initial signing with Cincinnati was not well received by fans, to Rookie of the Year winner by the end of his first season.
“I know that being a rookie can come with its challenges but can also be inspiring — no matter the context,” Chase said.
“Take it to the next level and set sail on a new adventure!”
While the contest is only open to entries from the US, the message remains globally relevant – in local vernacular, don’t knock it till you try it!
