Australian darlings of music and screen Jessica Mauboy and Kate Ritchie have been chosen by P&O Cruises as the Godmothers of Pacific Aria and Pacific Eden. In a unique twist, the two stars will carry out their ship naming duties on Twitter by posting the official naming words on their...
Australian darlings of music
and screen Jessica Mauboy and
Kate Ritchie have been chosen by
P&O Cruises as the Godmothers
of Pacific Aria and Pacific Eden.
In a unique twist, the two stars
will carry out their ship naming
duties on Twitter by posting the
official naming words on their
accounts simultaneously and then
shared across P&O platforms.
The naming ceremony will take
place at Fort Denison in Sydney
Harbour on 25 Nov, watched on
by P&O’s three other vessels.
MEANWHILE, a recent promo
campaign starring Hollywood
actor Owen Wilson (CW 17 Sep)
has yielded immediate results for
P&O Cruises with over five million
views of a three-part video series.
Dubbed The Conspicuous
Awakening of Owen Wilson, the
clips show the star experiencing
flashbacks as he recounts his time
on Pacific Aria and Pacific Eden.
Further success for P&O has
seen the line enjoy its strongest
ever month of passenger figures
for Sep 2015, seeing a 25% jump
in patronage year-on-year.
P&O attributed the growth to
its expanding range of three and
four-day P&OSeabreak getaways.
